- Identity
- Website
Situated at one of the most easterly points of the Essex coast, The Naze is one of the most vulnerable places in the county to the increasing number of storm surges created by our changing climate.
The challenge
Losing the Naze would mean an important haven for wildlife, as well as a place of historic significance, would vanish beneath the waves. Many businesses would also be threatened, and more of the Essex coastline would be open to tidal and storm damage.
The Naze Protection Society has helped raise funds and awareness for vital coastal protection projects. It is embarking on a new initiative for the coming months and years. To enable the organisation to increase its engagement and encourage support, it commissioned a new identity from Uproar Creative.
The approach
The Naze has a name that is as unique as its location. The new identity emphasises the distinct combination of upper case letters, which have then been distressed to echo the crumbling clay of the cliffs. The resulting logo has an immediacy and visual call to action.
The main logo will be used for information and discussion activities, such as meetings and correspondence.
A secondary campaign logo has been designed to promote support, fundraising, and membership. The logos are linked with the same typography and Naze word mark.
Campaign logo
Icons
Applications
Andrew helped our tiny charity in creating a new website that would be more visible and would help us stimulate interest and activity.
Andrew made the whole process very smooth and easy. He responded quickly to our needs in the development, and his design background enabled him to move the process forward in a straightforward way. We intend to work with Andrew on the continued development of our site and our design, and highly recommend his service.
Angela Gostling, Naze Protection Society
