Brand Strategy Workbook

How to build a successful brand narrative to engage your target audience.

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The Workbook takes you through the process of developing a brand strategy, to build the core foundations to grow your brand.

What you’ll learn

  • How to audit your current brand assets.
  • How to specify your brand’s visions and goals, personality and voice, values, purpose, audience and positioning.
  • How to create a brand strategy document to help you define and build your brand.

This research can be used to brief the agency responsible for your brand design and marketing.

Who can it help

Business owners and brand managers.

About the authors

Andrew Sharman and Camilla Sharman are partners at Uproar Creative. They are on a mission to educate business owners about the value of a strong brand and the importance of getting to grips with the core foundations before developing a successful brand strategy.

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I would thoroughly recommend this exercise to any business to help them ‘sharpen their pencils’.
Paul Boorman

This guidance forms a strong foundation to build a brand upon. It nurtures you to question and understand the essence of your intentions and desires of your brand. It’s a great educational tool.
Sheena Ramgobin