- Branding
Bonita Rayner Jones is a qualified hypnotherapist, certified advanced transformational coach, and business psychologist. After working in partnership with another hypnotherapist, Bonita wanted to refocus her business under her own name. Her main aim is to offer help to individuals and organisations to ‘thrive not just survive’ and flourish in life, by providing coaching and consulting that allows people to gain clarity and confidence to achieve their goals and live fulfilled lives.
The challenge
From mainly offering hypnosis and coaching for individuals, Bonita wanted to transition to longer-term working relationships with organisations. She aims to offer retreats in the UK and abroad to promote psychological well-being.
The solution
The new identity features a monogram that is adapted to form the shape of leaves or a flower bud, symbolizing personal growth. The overall tone aims to express the key values of caring, collaboration, and confidence. With the use of geometric shapes, modern typography, and bright colour, the branding works effectively in the business setting of the target audience.
