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Boldbookx provides a personal Finance Director role to businesses, led by financial professional Jackie Fuller.
Jackie approached us to design a brand identity and website for a new business. With so many traditional financial service businesses to compete with, Jackie was keen to take a fresh approach. She believes there is an opportunity to provide financial strategy with traditional bookkeeping and accounting services.
The new branding needed to reflect this approach and positioning against competing businesses. Following our brand strategy review, we discovered three key aspects of the business – a bold approach, with reliability and trustworthiness.
We began by developing a logo with a balanced geometric design combined with a sans serif font to emphasise the symmetry of the business name. We also found inspiration in the shapes and colours commonly found in charts and graphs in business reports.
This gave us a simple but very flexible logo design that we could use in multiple ways, giving us a basis for illustration, repeat patterns and icons.
We used a wide range of brand assets to develop the website and collateral, including a small brochure and social media banners.
I have been really blown away by how you have captured exactly the kind of brand that I was wanting – simple, sleek, professional, and not gimmicky.